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Los Angeles newspapers talk of an irreversible summer population of as numerous as 400 and a lot more on unique days. Throughout the year, the landing was also house to a number of fishing boats that plied the local fishing locations. This activity was blogged about by Nobel-prize winning author Henryk Sienkiewicz in a brief essay, "The Cranes." The website of Anaheim Landing is now registered as a California Historic Landmark.

Stanton, really knowledgeable about the location from his time selling land in Anaheim, and Huntington Beach and also from representing the regional real estate interests of banker (and Pacific Electric Railway co-owner) Isaias W. Hellman, created a distribute to lay out the town of Bayside on the land between Anaheim Landing and Anaheim Bay and the eastern edge of Alamitos Bay.

As there was already a town called Bayside in Northern California (by Eureka) Stanton's group instead called their brand-new town Bay City. Due to lots of factorsincluding competitors from other beach resort areas (Long Beach, Redondo Beach and Venice/Ocean Park/Santa Monica), some national financial crises, and the 1906 San Francisco Earthquake which sent most investment dollars to the more financially rewarding rebuilding of San Francisco, Bay City failed badly as a real estate investment.

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Rush who purchased constructing a refurbished pier with pavilions on either side. Rush also re-branded the town as Seal Beach and marketed it via postcards and ads around the nation. This too failed and by early 1915 Rush had let his alternatives lapse. In  Check For Updates  attempted once again, setting up to acquire some amusements from the closing San Francisco Panama-Pacific International Exposition and reconstruct them as part of brand-new amusement area which would be called The Joy Zone.

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This made it various from the Pike at Long Beach which was a "dry city." The Happiness Zone, a beach-side theme park integrated in 1916, was the first in Orange County. It achieved some short appeal, however the US entry into World War I and the resulting constraints on rubber and metal drastically impacted the amusement area.

After 1920, the town's place on 2 Bays with many inlets to offload bootleg alcohol, its small authorities department, and its location on the county line, permitted it to become a popular location for rumrunners and then gamblers. From 1928 to 1939, the town had as many as six betting facilities on Main Street.